Interpublic Group SWOT Analysis, USP & Competitors

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SWOT Analysis of Interpublic Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Interpublic Group

Parent Company

Interpublic group of Companies Inc.

Category

Multinational advertising and public relations

Sector

Advertising

Tagline/ Slogan

A global leader in modern marketing solutions

USP

Has a very strong and sustainable revenue performance

STP

Segment

Corporate organizations

Target Group

Well-established organizations in need of Marketing communications agency

Positioning

Creating powerful emotional attachment to brands is our speciality

SWOT Analysis

Strengths

1. Strong distribution all over the world

2. 43000 employees worldwide in 90 countries

3. High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion

5. Excellent market reputation and expertise

Weaknesses

1. Market share is limited due to many competitors

2. Geographic penetration is also limited

Opportunities

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another

Threats

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Competition

Competitors

1.WPP Group
2.Publicis Group
3.Omnicon Group



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