JWT SWOT Analysis, USP & Competitors

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SWOT Analysis of JWT with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JWT

Parent Company

WPP plc

Category

Advertising and public relations

Sector

Advertising

Tagline/ Slogan

-

USP

One of the largest advertising agencies in United States

STP

Segment

Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency

Positioning

Built the first full-service advertising agency

SWOT Analysis

Strengths

1. Strong distribution all over the world

2.200 offices in 90 countries with over 10000 employees and 1200 clients

3.High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion

5. Strong market reputation and streamlined operations

Weaknesses

1. Market share is limited due to many competitors

2. Geographic penetration is also limited

Opportunities

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another

Threats

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Competition

Competitors

1.Omnicon group
2.Publicis group
3.interpublic group



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