Leo Burnett Worldwide SWOT Analysis
Leo Burnett Worldwide is one of the leading brands in the media & entertainment sector. Leo Burnett Worldwide SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Leo Burnett Worldwide:
Quick Glance:
Leo Burnett Worldwide Strengths
- Strong operations in ove 80 countries
- Under the strong brand name of Leo Burnett
- High reputation for quality work to corporates
- Strong ties with clients
- Experience workforce with expertise having over 8,000 employees
Above are the strengths in the SWOT Analysis of Leo Burnett Worldwide. The strengths of Leo Burnett Worldwide looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Leo Burnett Worldwide Weaknesses
- Market share is limited due to many competitors
- Geographic penetration is also limited
These were the weaknesses in the Leo Burnett Worldwide SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Leo Burnett Worldwide Opportunities
- Online advertising is a new source of revenue
- Adapting new strategies for market research brings in more revenues
- Decentralised decision making is helpful as local marketing needs vary from one region to another
Above we covered the opportunities in Leo Burnett Worldwide SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Leo Burnett Worldwide Threats
- Increasing lawsuits due to sheer negligence in preparation of ads
- Recession may hit the industry as cut is primarily on marketing budget of corporates
- Cut-throat competition offered by other players in the industry
The threats in the SWOT Analysis of Leo Burnett Worldwide are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Leo Burnett Worldwide SWOT analysis.
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About Leo Burnett Worldwide
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Leo Burnett Worldwide Overview | |
|---|---|
| Parent Company |
Leo Burnett Advertising Company |
| Category |
Advertising and public relations |
| Sector | |
| Tagline/ Slogan |
It’s not only the work that defines Leo Burnett but also its people |
| USP |
Subsidiary of Leo Burnett worldwide |
| Leo Burnett Worldwide STP | |
| Segmentation |
Corporate Organizations |
| Target Market |
Well-established organizations in need of Marketing communications agency |
| Positioning |
Full service advertising agency that offers end to end solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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