Leo Burnett Worldwide SWOT Analysis, USP & Competitors

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SWOT Analysis of Leo Burnett Worldwide with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Leo Burnett Worldwide

Parent Company

Leo Burnett Advertising Company

Category

Advertising and public relations

Sector

Advertising

Tagline/ Slogan

It’s not only the work that defines Leo Burnett but also its people

USP

Subsidiary of Leo Burnett worldwide

STP

Segment

Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency

Positioning

Full service advertising agency that offers end to end solutions

SWOT Analysis

Strengths

1. Strong operations in ove 80 countries

2. Under the strong brand name of  Leo Burnett

3. High reputation for quality work to corporates

4. Strong ties with clients

5. Experience workforce with expertise having over 8,000 employees

Weaknesses

1. Market share is limited due to many competitors

2. Geographic penetration is also limited

Opportunities

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another

Threats

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Competition

Competitors

1.FCB Ulka Advertising

2.Mudra Communications

3.Publicis Group



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