Mc Cann Erickson SWOT Analysis, USP & Competitors

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SWOT Analysis of Mc Cann Erickson with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mc Cann Erickson

Parent Company

Interpublic Group

Category

Advertising and public relations

Sector

Advertising

Tagline/ Slogan

Truth well told

USP

Strong presence in metropolitan cities

STP

Segment

Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency

Positioning

Globally experienced advertising firm

SWOT Analysis

Strengths

1. Strong brand name in the field of advertising

2. Presence in over 120 countries

3. High reputation for quality work to corporates

4. Strong ties with clients

5. It has been awarded global agency of the year multiple times

Weaknesses

1. Being a top brand, any issue becomes a news

2. Still trying to get a stronghold in emerging economies

Opportunities

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another

Threats

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Competition

Competitors

1.Rediffusion, DY& R
2.Mudra Communication
3.FCB Ulka Advertising



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