McCann Erickson SWOT Analysis
McCann Erickson is one of the leading brands in the media & entertainment sector. McCann Erickson SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of McCann Erickson:
Quick Glance:
McCann Erickson Strengths
- Strong brand name in the field of advertising
- Presence in over 120 countries
- High reputation for quality work to corporates
- Strong ties with clients
- It has been awarded global agency of the year multiple times
Above are the strengths in the SWOT Analysis of McCann Erickson. The strengths of McCann Erickson looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
McCann Erickson Weaknesses
- Being a top brand, any issue becomes a news
- Still trying to get a stronghold in emerging economies
These were the weaknesses in the McCann Erickson SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
McCann Erickson Opportunities
- Online advertising is a new source of revenue
- Adapting new strategies for market research brings in more revenues
- Decentralised decision making is helpful as local marketing needs vary from one region to another
Above we covered the opportunities in McCann Erickson SWOT Analysis. The opportunities for any brand can include prospects of future growth.
McCann Erickson Threats
- Increasing lawsuits due to sheer negligence in preparation of ads
- Recession may hit the industry as cut is primarily on marketing budget of corporates
- Cut-throat competition offered by other players in the industry
The threats in the SWOT Analysis of McCann Erickson are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the McCann Erickson SWOT analysis.
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About McCann Erickson
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| McCann Erickson Overview | |
|---|---|
| Parent Company |
Interpublic Group |
| Category |
Advertising and public relations |
| Sector | |
| Tagline/ Slogan |
Truth well told |
| USP |
Strong presence in metropolitan cities |
| McCann Erickson STP | |
| Segmentation |
Corporate Organizations |
| Target Market |
Well-established organizations in need of Marketing communications agency |
| Positioning |
Globally experienced advertising firm |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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