Ogilvy & Mather SWOT Analysis, USP & Competitors

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SWOT Analysis of Ogilvy & Mather with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ogilvy & Mather

Parent Company

WPP plc


Advertising,marketing and public relations



Tagline/ Slogan

Only a first class business, then in a first class way


It is a subsidiary of WPP



Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency


Built in Ogilvy values where successful advertising is a product of the information of the customer

SWOT Analysis


1. 450 offices in 120 countries with 18000 employees
2. Strong distribution all over the world

3. High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion

5. One of the biggest names in the world of advertising


1. Market share is limited due to many competitors

2. Geographic penetration is also limited


1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another


1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry



1.Omnicon Group
2.Publicis group
3.Interpublic group


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