Omnicon Group SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 867

SWOT Analysis of Omnicon Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Omnicon Group

Parent Company

Omnicon Group Inc.


Advertising, marketing and corporate communications holding company



Tagline/ Slogan

A Global in Marketing and Advertising communications


World’s top corporate media services conglomerate



Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency


Highly experienced in the field of marketing communications

SWOT Analysis


1. Strong distribution all over the world

2. 1500 agencies for more than 5000 clients in 100 countries

3. High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion

5. Strong market reputation and operations


1. Market share is limited due to many competitors

2. Geographic penetration is also limited


1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another


1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry



1.WPP Group
2.Interpublic Group
3.Publicis Group


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