Rediffusion DY & R SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 891
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SWOT Analysis of Rediffusion DY & R with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rediffusion DY & R

Parent Company

WPP

Category

Advertising and public relations

Sector

Advertising

Tagline/ Slogan

All communication has the potential to create experiences; Communication surpasses any other activity in importance

USP

Growth of company is synonymous with growth of clients

STP

Segment

Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency

Positioning

Realizing the current trends for effective communication

SWOT Analysis

Strengths

1. Strong operations in India

2. Under the subsidiary of WPP

3. High reputation for quality work to corporates

4. Strong ties with clients

5. Market reputation is good owing to strong expertise

Weaknesses

1. Market share is limited due to many competitors

2. Geographic penetration is also limited

Opportunities

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another

Threats

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Competition

Competitors

1.FCB Ulka Advertising
2.Mudra Communications
3.Publicis Group



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