RK Swamy BBDO Advertising SWOT Analysis, USP & Competitors

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SWOT Analysis of RK Swamy BBDO Advertising with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

RK Swamy BBDO Advertising

Parent Company

RK Swamy Advertising Asociates Pvt. Ltd

Category

Advertising and public relations

Sector

Advertising

Tagline/ Slogan

The work the work the work; Intelligence and integrity

USP

BBDO ranked among the top three agency networks in the world

STP

Segment

Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency

Positioning

Realizing the current trends for effective communication

SWOT Analysis

Strengths

1. Strong distribution in India and abroad

2. Under the subsidiary of BBDO

3. High reputation for quality work to corporates

4. Strong ties with clients

5. One of the most proficient communications agencies

Weaknesses

1. Market share is limited due to many competitors

2. Geographic penetration is also limited

Opportunities

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another

Threats

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Competition

Competitors

1.Rediffusion, DY & R
2.FCB Ulka Advertising
3.Mc Cann Erickson



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