WPP SWOT Analysis, USP & Competitors

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SWOT Analysis of WPP with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

WPP

Parent Company

WPP Public limited Company

Category

British multinational advertising and public relations

Sector

Advertising

Tagline/ Slogan

A world leader in marketing communications

USP

World’s largest advertising company by revenues

STP

Segment

Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency

Positioning

Highly experienced in the field of marketing communications

SWOT Analysis

Strengths

1. Strong distribution all over the world
2. 3000 offices in around 110 countries

3. Strong workforce of around 1,60,000+ employees
4. High reputation for quality work to corporates
5. High number of mergers and acquisitions for expansion

6. Strong market reputation and significant operations

Weaknesses

1. Market share is limited due to many competitors

2. Geographic penetration is also limited

Opportunities

1.Online advertising is a new source of revenue
2.Adapting new strategies for market research brings in more revenues
3.Decentralised decision making is helpful as local marketing needs vary from one region to another

Threats

1.Increasing lawsuits due to sheer negligence in preparation of ads
2.Recession may hit the industry as cut is primarily on marketing budget of corporates
3.Cut-throat competition offered by other players in the industry

Competition

Competitors

1.Omnicon Group
2.Interpublic Group
3.Publicis Group


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