Reference News SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 480
Advertisements

SWOT Analysis of Reference News with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Reference News

Parent Company

Xinhua News Agency

Category

Chinese language daily newspaper

Sector

Newspapers

Tagline/ Slogan

-

USP

Largest circulation in mainland china with 3 million

STP

Segment

Chinese reading population

Target Group

Cadres and their families, professionals

Positioning

Chinese government’s official news ,so ,trustworthy and reliable

SWOT Analysis

Strengths

1. Published in other languages for ethnic minority groups in China
2. Only window to have a glimpse of outside world until 1980
3. Selects articles from world’s major news agencies and journals
4. Made available to the entire Chinese public

5. Good distribution network and updated news

Weaknesses

1.Decline in circulation from 11 million in 1980 to 4 million in 1985 due to competition
2.No free opinion is allowed to be printed in the newspaper

Opportunities

1.Making the newspaper independent will give some authenticity to the news printed
2.Bringing e-paper may prove to be a strategic advantage
3.Add more interesting features to make the news attractive in the paper

Threats

1. Cut throat competition from other players in this sector
2.Government regulation on press is an obstacle
3.Further decline in circulation may happen in near future

Competition

Competitors

1. People’s Daily
2.China Daily
3.Guangming Daily



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: