Los Angeles Times SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1122
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SWOT Analysis of Los Angeles Times with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Los Angeles Times

Parent Company

Tribune Company

Category

English daily Newspaper

Sector

Newspapers

Tagline/ Slogan

Los Angeles Times in the 21st century

USP

Second largest metropolitan newspaper in the United States by circulation

STP

Segment

English reading population

Target Group

Youngsters, professionals and politicians

Positioning

Covers wide range of news

SWOT Analysis

Strengths

1. It has won many Pulitzer prizes
2. Los Angeles Times Festival of Books receives huge response every year
3. High promotion of ads provides more revenues
4. No bias towards news reporting and printing

5. Excellent readership and strong online presence

Weaknesses

1.Online subscription not strong enough to compete with other players
2.Being a strong brand, often faces criticism due to negligible mistakes

Opportunities

1.Can generate more revenues online by entering into partnership with other websites

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet

Threats

1.Increasing competition from other  newspapers

2.Parodies and negative reviews act as a roadblock

3.Lawsuits can be filed for misrepresentation in an form

Competition

Competitors

1.Wall Street Journal
2.USA Today
3.New York Times



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