The New York Times SWOT Analysis, USP & Competitors

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SWOT Analysis of The New York Times with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The New York Times

Parent Company

The New York Times Company

Category

American daily newspaper

Sector

Newspapers

Tagline/ Slogan

All the news that’s fit to print

USP

Largest local metropolitan newspaper in the entire United States

STP

Segment

English reading population

Target Group

Professionals, businessmen and politicians

Positioning

World’s  finest  journalism in all its forms

SWOT Analysis

Strengths

1. Website of NYT brings journalism in all forms like readable articles, audio and video
2. It has won 108 Pulitzer prizes more than any other news organization
3. Its website receives more than 30 million unique visitors per month
4. Mobile application are available to access content on android and iphone along with ipad

Weaknesses

1.The newspaper has been criticized for failure of reporting famine in Ukraine
2.One of its reporters was accused of plagiarism and later  got arrested

Opportunities

1.Can generate more revenues online by entering into partnership with other websites

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet

Threats

1.Increasing competition from other  newspapers

2.Parodies and negative reviews act as a roadblock

3.Lawsuits can be filed for misrepresentation in an form

Competition

Competitors

1.Wall Street Journal
2.USA Today
3.Los Angeles Times


The table above concludes the The New York Times SWOT analysis along with its marketing strategy and brand parameters.

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