The Daily Telegraph Australia SWOT Analysis, USP & Competitors

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SWOT Analysis of The Daily Telegraph Australia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Daily Telegraph Australia

Parent Company

News limited

Category

Australian Tabloid Newspaper

Sector

Newspapers

Tagline/ Slogan

-

USP

It has one of the biggest circulations in Australia

STP

Segment

English reading population

Target Group

Professionals, students and politicians

Positioning

Available in customized version to view in ipad and highly accessible

SWOT Analysis

Strengths

1. Strong Distribution network across Australia
2. No bias news reported
3. Merger with The Daily Mirror strengthened its reach
4. Quality of reporting in articles is satisfactory

5. Good coverage of news across Australia

Weaknesses

1.Allegations of plagiarismhave caused an issue
2.Distribution network limited internationally to expand

Opportunities

1.Can generate more revenues online by entering into partnership with other websites

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet

Threats

1.Increasing competition from other  newspapers

2.Parodies and negative reviews act as a roadblock

3.Lawsuits can be filed for misrepresentation in an form

Competition

Competitors

1.The Herald Sun
2.Sydney Morning Herald
3.The Courier-Mail


The table above concludes the The Daily Telegraph Australia SWOT analysis along with its marketing strategy and brand parameters.

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