Sydney Morning Herald SWOT Analysis, USP & Competitors

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SWOT Analysis of Sydney Morning Herald with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sydney Morning Herald

Parent Company

Fairfax Media

Category

Daily Broadsheet  Newspaper

Sector

Newspapers

Tagline/ Slogan

High Standards of Journalism

USP

Oldest continuously published newspaper in the southern hemisphere

STP

Segment

English reading population

Target Group

Professionals, students and politicians

Positioning

No political bias towards any party

SWOT Analysis

Strengths

1. “Earth Hour” changed the face of newspaper into responsible enterprise
2. “Campaign for Sydney” engaged huge participation
3. Strong network distribution across Sydney Australia
4. High quality of reporting from reporters

5. Good presence in Australia covering all major news

Weaknesses

1.Distribution network limited internationally to expand

2. Being a big brand, sometimes faces criticism due to negligible mistakes

Opportunities

1.Can generate more revenues online by entering into partnership with other websites

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet

Threats

1.Increasing competition from other  newspapers

2.Parodies and negative reviews act as a roadblock

3.Lawsuits can be filed for misrepresentation in an form

Competition

Competitors

1.The Australian
2.The Daily Telegraph
3.The Courier-Mail


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