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SWOT Analysis of USA Today with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Gannett Company Inc.
National American Daily Newspaper
Makes life easier by delivering the world to the reader
Widest circulated print newspaper in the United States
English reading population
Professionals, businessmen and politicians
Delivers the world in the form of news at your door step
1. It is distributed in all fifty states of USA along with Canada and United Kingdom 2. Known for easy to read and comprehend news 3. State by state round up of headlines is an attractive feature 4. Sufficiently different in aesthetics to be recognized in a news stand easily
5. Good US and world news coverage
1.Not able to gather online subscribers as Wall Street Journal 2.USA Today television suffered from low ratings and negative review from critics
1.Can generate more revenues online by entering into partnership with other websites
2.Introduce innovative features which grab attention with less criticism
3.Improve the sales by marketing on large scale via Internet
1.Increasing competition from other newspapers
2.Parodies and negative reviews act as a roadblock
3.Lawsuits can be filed for misrepresentation in an form
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