USA Today SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 4589
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SWOT Analysis of USA Today with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

USA Today

Parent Company

Gannett Company Inc.

Category

National American Daily Newspaper

Sector

Newspapers

Tagline/ Slogan

Makes life easier by delivering the world to the reader

USP

Widest circulated print newspaper in the United States

STP

Segment

English reading population

Target Group

Professionals, businessmen and politicians

Positioning

Delivers the world in the form of news at your door step

SWOT Analysis

Strengths

1. It is distributed in all fifty states of USA along with Canada and United Kingdom
2. Known for easy to read and comprehend news
3. State by state round up of headlines is an attractive feature
4. Sufficiently different in aesthetics to be recognized in a news stand easily

5. Good US and world news coverage

Weaknesses

1.Not able to gather online subscribers as Wall Street  Journal
2.USA Today television suffered from low ratings and negative review from critics

Opportunities

1.Can generate more revenues online by entering into partnership with other websites

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet

Threats

1.Increasing competition from other  newspapers

2.Parodies and negative reviews act as a roadblock

3.Lawsuits can be filed for misrepresentation in an form

Competition

Competitors

1.Wall Street journal
2.The New York Times
3.Los Angeles Times



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