Dentsu SWOT Analysis, USP & Competitors

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SWOT Analysis of Dentsu with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dentsu

Parent Company

Dentsu Inc.

Category

Japanese advertising and public relations

Sector

Advertising

Tagline/ Slogan

Network of 20,000 people in more than 100 cities

USP

Pioneered the first newspaper advertisement and television commercial in japan

STP

Segment

Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency

Positioning

Most creative agency in Asia

SWOT Analysis

Strengths

1. Strong distribution all over the world

2. Won Advertising agency of the year award at ADFEST

3. High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion

Weaknesses

1.Infamous for reducing corporate tax bill

2. Strong criticism from competitors for acting as a bad competitor

Opportunities

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another

Threats

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Competition

Competitors

1.WPP Group
2.Omnicon group
3.Publicis group



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