The Daily Telegraph SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1783
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SWOT Analysis of The Daily Telegraph with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Daily Telegraph

Parent Company

Telegraph Media Group

Category

Daily morning broadsheet newspaper

Sector

Newspapers

Tagline/ Slogan

Centre-right, conservative

USP

It has an average daily circulation 0.6+ million

STP

Segment

English reading population

Target Group

Professionals, businessmen and politicians

Positioning

Politically conservative in modern times

SWOT Analysis

Strengths

1. Majority of Telegraph readershave a strong brand loyalty
2. Its website is the third most visited British newspaper website
3. Online users are 1.7 million daily where major visit social media
4. Offers readers to start their own blog ,share and connect with other readers

5. Strong presence in the UK

Weaknesses

1.Alleged Nexus with political party may downgrade the standard of news
2. Limited differentiation and market share

Opportunities

1.Can generate more revenues online by entering into partnership with other websites

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet

Threats

1.Increasing competition from other  newspapers

2.Negative reviews act as a roadblock

3.Lawsuits can be filed for misrepresentation in an form

Competition

Competitors

1.The Guardian
2.The Times
3.The Observer



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