Wall Street Journal SWOT Analysis, USP & Competitors

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SWOT Analysis of Wall Street Journal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wall Street Journal

Parent Company

Dow Jones and Company(News Corporation)

Category

American international daily newspaper

Sector

Newspapers

Tagline/ Slogan

Live in the know

USP

Largest newspaper in the united States ,by circulation

STP

Segment

English reading population

Target Group

Professionals, businessmen and politicians

Positioning

American economics and international business issues are primarily focused in the coverage

SWOT Analysis

Strengths

1. Available in all options ranging from iphone to ipad including android making it accessible to the people of remote locations
2. It has won many Pulitzer prizes
3. Sufficiently different in aesthetics to be recognized in a news stand easily
4. First newspaper to draw attention to insider trading and arrest it in any form

5. One of the most prominent brand names in the field

6. Top of the mind brand recall and an expert research team delivering the best quality content

Weaknesses

1.Being a market leader means any issue becomes a news which can be a concern
2.The head of News Corporation Rupert Murdoch has been recently accused of phone tapping scandalswhich caused an issue

Opportunities

1.Can generate more revenues online by entering into partnership with other websites

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet

Threats

1.Increasing competition from other  newspapers

2.Parodies and negative reviews act as a roadblock

3.Lawsuits can be filed for misrepresentation in an form

Competition

Competitors

1.USA Today
2.The New York Times
3.The Los Angeles Times



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