Daily Mail SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1702
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SWOT Analysis of Daily Mail with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Daily Mail

Parent Company

Daily Mail and General Trust

Category

English middle-market daily tabloid newspaper

Sector

Newspapers

Tagline/ Slogan

The paper that gives you a voice every day

USP

United Kingdom’s second biggest selling newspaper

STP

Segment

English reading population

Target Group

Women, lower middle class people

Positioning

Communist view to represent the voice of the common people

SWOT Analysis

Strengths

1. Only newspaper to have more than 50% female readership
2. The newspaper has more than 100 million unique visitors per month to its website
3. The Daily Mail was Britain’s first daily newspaper
4. First newspaper to sell a million copies a day

5. Strong presence across UK

Weaknesses

1.Lost substantial amount of cash when lawsuits filed against the newspaper were successful
2.Involved in a number of controversies which were sensational online

Opportunities

1.Try to enter into more contracts with other fast food joints as Mc Donald’s for subscription

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet

Threats

1.Increasing competition from other tabloids

2. Pending lawsuits against Daily Mail

3.Government may regulate free press in United Kingdom

Competition

Competitors

1.Daily Express
2.Sunday Express
3.The Sun



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