Channel Guide India Ltd SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 977
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SWOT Analysis of Channel Guide India Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Channel Guide India Ltd

Parent Company

Channel Guide India Ltd

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

It is in the business of producing, distributing, broadcasting, marketing and recording of television programs and informing and entertaining through the medium of television.

STP

Segment

Cinema and TV watching Audience

Target Group

Punjabi Audience –Cinema watching

Positioning

Niche broadcasting

SWOT Analysis

Strengths

1. Channel Guide India “Just TV Punjabi” that caters to the niche sector of broadcasting and is successful
2. Airing popular kids shows like ‘Junior G’ and ‘Tin Tin’ dubbed in Punjabi

3. Just TV has tied up with NDTV Media, the media specialist of the broadcasting sector for advertising sales and strategic consultancy on market research and content

4.  Strong presence in the media and entertainment segment

Weaknesses

1. Marketing and sales are outsourced hence so no own core competencies
2. Only dependent on Punjabi cinema which is growing at a slow pace
3. Many gaps in Punjabi Cinemas not tapped yet due to less management expertise

Opportunities

1. Looking to add one more channel, which would also sport the Just TV brand name.
2. Negotiations are on with various partners to launch our Just TV Punjabi channel in the US, the UK and Canadian market.

3. Planning to get into Punjabi film production

Threats

1. Economic recession and Regulation
2. Growing Regional Producers association with national distributors

Competition

Competitors

1. Punjabi TV
2. Zee Punjabi
3. DD


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