Charter Communications SWOT Analysis
Charter Communications is one of the leading brands in the media & entertainment sector. Charter Communications SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Charter Communications:
Quick Glance:
Charter Communications Strengths
- Leader in Internet service. With approximately 2 million residential telephone customers, Charter is the 10th largest provider of landline telephone service
- High customer service with more than 16000 employees
- High Brand Equity
- Highly synchronized operations and market reputation
Above are the strengths in the SWOT Analysis of Charter Communications. The strengths of Charter Communications looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Charter Communications Weaknesses
- Slow Growth, Debt, Valuations, Declining Margins is a concern
- Unutilized capacity in bandwidth usage affects operational efficiency
These were the weaknesses in the Charter Communications SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Charter Communications Opportunities
- Change in national go-to-market approach and operating strategies designed to create competitive advantage
- Enhancing products and service to increase revenue per customer, lower transaction costs and extend customer relationship
- Compelling products, pricing and packaging encourage adoption of fully-featured services throughout the home
- Charter is starting to see competition emerge from Internet-based video delivery services, such as iTunes and Netflix, which give producers a direct channel to consumers, and even free services such as YouTube
Above we covered the opportunities in Charter Communications SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Charter Communications Threats
- Competition from satellite and overbuilders for many years,
- Charter is quite accustomed to competing with ILECs
The threats in the SWOT Analysis of Charter Communications are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Charter Communications SWOT analysis.
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About Charter Communications
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Charter Communications Overview | |
|---|---|
| Parent Company |
Charter Communications |
| Category |
Broadcasting & Cables |
| Sector | |
| Tagline/ Slogan |
TV will never be the same |
| USP |
Offering best-in-class Internet and competitive video and phone products in residential and commercial markets. |
| Charter Communications STP | |
| Segmentation |
Customer requiring advanced entertainment and communications, |
| Target Group |
Corporates, Executives, Urban Homes |
| Positioning |
Offering high-quality entertainment and communication services |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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