Cinevista SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 649
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SWOT Analysis of Cinevista with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cinevista

Parent Company

Cinevista

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

Pioneer in the field of entertainment in India

STP

Segment

Woman watching TV for entertainment

Target Group

Women Age24+ , Semi-urban and Rural Areas

Positioning

Contemporary TV Serials based on societal issues

SWOT Analysis

Strengths

1. Over 3000 hours of television software created and owned by it
2. Over10 hours of programming per week on air across channels like Sony TV, Sahara One, Zee TV and MTV
3. Owns a single window postproduction facility. The facility has both multiple high-end non-linear edit machines and linear editing suites. Each edit studio has dedicated editor teams facilitating faster turnaround times for our clients.
4. State of the art high-end computer graphics facility that is capable of fulfilling all graphics related needs

5. Good brand reputation and stream-lined operations

Weaknesses

1. Low advertising spend hurting bottomline
2. Intense competition means market share growth is limited

Opportunities

1. Opening some new mythological shows , prime-time shows
2. Inorganic growth
3. Diversify into non-prime zone like news, cartoon.

Threats

1. Formidable competition from new channels focusing on niche content.
2. Fatigue from TV Serials focusing on societal and relationship issues.
3. Rise of IPL 

Competition

Competitors

1. Zee Entertainment
2. Sun TV Network
3. Dish TV



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