Credence Sound and Vision SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1052

SWOT Analysis of Credence Sound and Vision with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Credence Sound and Vision

Parent Company

Credence Sound & Vision


Broadcasting & Cables


Media & Entertainment

Tagline/ Slogan



Engaged in the business of audio and video software and recording



Film and TV production houses

Target Group

Small Film and TV production houses in India


High Quality and Expertise

SWOT Analysis


1. Engaged in video software, protocol audio for video, track sound recording, computer graphics and animation. 
2. The company has its audio and video state-of-the-art post production facilities

3. Expertise in the field of video and audio recording

4. Has the opportunity to grow manifold as it has a stable foundation


1.Net profit is marginal and Brand recognition is quite weak

2. Limited innovation with emerging market condition and Low market share

3. Over-leveraged financial position


1. The company is looking for new profitable ventures as entertainment multimedia, its main area of functioning, is no longer viable.

2. Looking for setting bases at Tier-2 cities for capturing regional cinemas


1. Low profits yoy due to high cost and losing clients
2. Formidable competition from big players
3. Backward Integration for all major television houses.



1. Reliance Mediaworks
2. Adlabs
3. Cinevista


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