Fame India SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1078
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SWOT Analysis of Fame India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fame India

Parent Company

Fame Cinemas

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

Makes my Day

USP

Being pioneers in the multiplex chain in Mumbai

STP

Segment

Cinema watching Audience

Target Group

Urban, Tier-1, Tier-2 town in Multiplexes

Positioning

Introduced Gold Seats – Luxury at a value Price

SWOT Analysis

Strengths

1. FAME operates nearly 100 Screens and 30,000 seats across cities in India
2. To provide exceptional consumer experience, we have introduced the ‘Gold Class’ screens which feature natural leather recliners, where each recliner stretches to 150 degrees, super size screens, state of the art projection and sound systems.
3. High employee strength of around 2000 compared to peers
4. Inclusion of IPL screening to induce more growth

5. Customer focused approach and good quality service

Weaknesses

1. Low presence in semi-urban areas and limited geographic reach
2. High competition means limited market share and lesser margins

Opportunities

1. Increasing digitalization of screens enabling wider film print releases, experimentation with different content
2. Increasing popularity of regional film segment
3. The industry is projected  to grow consistently

Threats

1. Piracy is a major threat
2. The growing popularity of alternate distribution platforms like DTH, satellite television and the launch of 3G enabled mobile handsets are a potential threat to theatrical exhibition.3. The shelf-life of movies in theatres has seen a steady decline.

Competition

Competitors

1. Adlabs
2. PVR
3. BIG Cinemas



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