Geetha Arts SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 590
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SWOT Analysis of Geetha Arts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Geetha Arts

Parent Company

Geetha Arts

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

Since 1972

USP

Geetha Arts is one of the few players that has streamlined its business and evolve into an integrated film conglomerate.

STP

Segment

Cinema Watching Audience

Target Group

Multi-Segment Marketing : Telugu Cinema and Hindi Cinema

Positioning

Movies primarily have popular South Indian movie stars

SWOT Analysis

Strengths

1. In the highly fragmented and unorganized industry, Geetha has developed into an integrated film conglomerate.
2. Distribution of Hollywood movies like Avatar is a major boost to revenue
3. Holds high Brand equity among South Indian movie goers
4. Boasts of a star cast in movies

Weaknesses

1. No visibility in 3D Movies segment
2. Geographic reach is limited compared to big industry players
3. Low presence in Blu-Ray DVD compared to other film distributors

Opportunities

1. Using its distribution network to leverage the popularity in urban markets .
2. Alliance with Bollywood production houses for content sharing
3. Tapping the Tamil market due to similar customer taste by dubbing and content sharing with other production houses

Threats

1. Highly integrated value chain of media causes strain on bottomline.
2. Too Much dependence on star-cast not bound with contract.

Competition

Competitors

1. Yash Raj Flims

2. Reliance Mediaworks

3. Excel Entertainment



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