SWOT Analysis of Geetha Arts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Broadcasting & Cables
Media & Entertainment
Geetha Arts is one of the few players that has streamlined its business and evolve into an integrated film conglomerate.
Cinema Watching Audience
Multi-Segment Marketing : Telugu Cinema and Hindi Cinema
Movies primarily have popular South Indian movie stars
1. In the highly fragmented and unorganized industry, Geetha has developed into an integrated film conglomerate. 2. Distribution of Hollywood movies like Avatar is a major boost to revenue 3. Holds high Brand equity among South Indian movie goers 4. Boasts of a star cast in movies
1. No visibility in 3D Movies segment 2. Geographic reach is limited compared to big industry players 3. Low presence in Blu-Ray DVD compared to other film distributors
1. Using its distribution network to leverage the popularity in urban markets . 2. Alliance with Bollywood production houses for content sharing 3. Tapping the Tamil market due to similar customer taste by dubbing and content sharing with other production houses
1. Highly integrated value chain of media causes strain on bottomline. 2. Too Much dependence on star-cast not bound with contract.
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