Jupiter Communications SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 484
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SWOT Analysis of Jupiter Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jupiter Communications

Parent Company

Jupiter Group

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

Les Documentaries

USP

Distribution of major French and European theatrical films into the world

STP

Segment

Audience watching international films

Target Group

International French and European films watching Audience

Positioning

Theatrical and Art-based films.

SWOT Analysis

Strengths

1. Video-on-demand Category available for better access
2. Huge Collections of Documentaries with exclusive rights

3. Excellent operations and strong reputation in the industry

4. Jupiter Group has a strong experienced workforce managing operations systematically

Weaknesses

1. Limited visibility in features films and modern day cinema
2. Less Presence in International Arena

Opportunities

1. Tie-up with local distributors and offices in other countries
2. Expanding to other regional markets in Europe

Threats

1. Entrance of major conglomerates with high financial back-up
2. New Publishing house and Productions Houses in European Market using Backward integration posing competition.

Competition

Competitors

1. Bamdad Media International
2. Studio Canal


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