K Sera Sera Productions SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 761
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SWOT Analysis of K Sera Sera Productions with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

K Sera Sera Productions

Parent Company

K Sera Sera Productions Ltd

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

Visionary and hugely successful media and entertainment group

STP

Segment

Cinema Watching Audience

Target Group

Cinema Watching Audience needing comfort and advanced technology

Positioning

Contemporary Serious Entertainment Cinema

SWOT Analysis

Strengths

1. Boasts of known directors like Ram Gopal Verma
2. New Creative Talent
3.  Company has conceptualized and designed state of art theatres, "K Sera Sera's Miniplex"
4. K Sera Sera has launched high definition Cinema Projection Technology via satellite, under SkyCinex brand. The new technology enables to download high quality "digitally mastered content" via satellite to its highly secured servers installed in theatres.

Weaknesses

1. Margins and market share is lesser due to many competitors in the market
2. Not enough production of movies in the recent past

Opportunities

1. Venturing into commercial cinemas and signing other Bollywood stars
2. Alliance with regional cinemas for dubbing and capturing entertainment genre
3. Exploring 3D and high-technology genre

Threats

1. Too much customer focused industry drives intense competition
2. High Infrastructure cost
3. Colliding of dates around festivals drives the competiion

Competition

Competitors

1. Adlabs
2. PVR
3. Big Cinemas



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