K Sera Sera Productions SWOT Analysis, USP & Competitors
Posted in Media & Entertainment, Total Reads: 761
SWOT Analysis of K Sera Sera Productions with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
K Sera Sera Productions
K Sera Sera Productions Ltd
Broadcasting & Cables
Media & Entertainment
Visionary and hugely successful media and entertainment group
Cinema Watching Audience
Cinema Watching Audience needing comfort and advanced technology
Contemporary Serious Entertainment Cinema
1. Boasts of known directors like Ram Gopal Verma 2. New Creative Talent 3. Company has conceptualized and designed state of art theatres, "K Sera Sera's Miniplex" 4. K Sera Sera has launched high definition Cinema Projection Technology via satellite, under SkyCinex brand. The new technology enables to download high quality "digitally mastered content" via satellite to its highly secured servers installed in theatres.
1. Margins and market share is lesser due to many competitors in the market 2. Not enough production of movies in the recent past
1. Venturing into commercial cinemas and signing other Bollywood stars 2. Alliance with regional cinemas for dubbing and capturing entertainment genre 3. Exploring 3D and high-technology genre
1. Too much customer focused industry drives intense competition 2. High Infrastructure cost 3. Colliding of dates around festivals drives the competiion
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