Oasis Media Matrix SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 583
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SWOT Analysis of Oasis Media Matrix with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oasis Media Matrix

Parent Company

Oasis Media Matrix Ltd

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

Engaged in the business of investments in media sector

STP

Segment

Entertainment houses

Target Group

Media houses needing funding for production or distribution

Positioning

Funding activities for films/serials

SWOT Analysis

Strengths

1.  Expertise Management and a strong workforce
2.  Known to market – High Brand Equity
3.  Strong client base who are better known industry players

4. With a stable foundation, has the opportunity to grow in leaps and bounces

Weaknesses

1. Piracy may cause loss in revenue

2. Penetration is not much in rural market and also has limited brand recall

Opportunities

1. Investing in regional cinemas
2. Investment in Hollywood movies distribution

3. Better advertising and marketing strategies to tap newer segments

Threats

1. Risk mitigation is difficult

2. Threat of new entrants and substitute products

3. Shifting consumer preference  and evolving technology

4. Global and indigenous competition

Competition

Competitors

1. PVR
2. Prime focus
3. Inox Leisure



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