Reliance Cinemas SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1683
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SWOT Analysis of Reliance Cinemas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Reliance Cinemas

Parent Company

Reliance ADAG

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

Significant presence in filmed entertainment (film production, distribution, and exhibition).

STP

Segment

Cinema Watching Audience

Target Group

Hindi Cinema, 18-40+, Entertainment loving Commercial Cinema

Positioning

Entertainment and Reaching out to the masses.

SWOT Analysis

Strengths

1. BIG 92.7 FM was India’s largest private FM radio network with 12 radio stations across the country
2. Big Cinemas is India’s largest cinema chain with over 516 screens 
3. Leadership in film exhibition in India with 250+ screens and accounts for 10 to 15% of box office contributions of large movies
4. In Hollywood, Reliance Entertainment has partnered with Steven Spielberg and Stacey Snider on the formation of DreamWorks Studios

5. Strong backing of parent company

Weaknesses

1. Very limited presence in regional cinemas.
2. Intensely competitive environment means growth is often stagnant

Opportunities

1. Easy access to technology in US and access to Hollywood movies.
2. Growing urbanization, BIG Cinemas could garner high market share.
3. Entering into TV Serials category like other competitors

Threats

1. Formidable competition with backward integration of several production houses
2. Mis-management at the top level posed a risk to distributors

3. Entry of international brands in the industry

Competition

Competitors

1. Shree Ashtavinayak
2. Red Chillies
3. TIPS Industries



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