Sibar Media and Entertainment SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 528
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SWOT Analysis of Sibar Media and Entertainment with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sibar Media and Entertainment

Parent Company

Sibar Media and Entertainment

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

It's a strong brand in the industry with innovative media programming formats

STP

Segment

Segmenting based on different sources of broadcasting

Target Group

Upper and Middle section of the society in tier 1 and tier 2 cities

Positioning

A popular high quality media and broadcasting company

SWOT Analysis

Strengths

1. Effective brand communication
2. Creative and innovative content and programming formats 
3.Innovation in programming

4. A stable foundation poses an opportunity to grow significantly in the industry

Weaknesses

1. High cost of business negatively affect profitability is a concern

2. Limited brand recognition compared to the leading market players in the industry

Opportunities

1. Internet television brings higher demand for internet services through broadband carriers.
2. Large chunk of retail revenue which can be diverted
3. Engage customers with strong brand initiatives and effective marketing services

Threats

1. Competition from other media industries

2. Government regulations

3. Marketing Services are quite weak

4.Economic slowdown and price wars

Competition

Competitors

1. SAB TV
2. NDTV
3. SONY



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