Sri Adhikari Brothers (SAB) Television Network SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 579
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SWOT Analysis of Sri Adhikari Brothers (SAB) Television Network with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sri Adhikari Brothers Television Network

Parent Company

Sri Adhikari Brothers Television Network

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

Kyun Ki… Asli Maza SAB Ke Saath Aata Hai

USP

Entertaining family sitcoms

STP

Segment

Family entertainment

Target Group

Middle class - whole family, individuals

Positioning

Sitcoms that can be enjoyed with whole family

SWOT Analysis

Strengths

1. Being GEC it is still different from all other GECs

2. Humorous dailies and serials for the entire family

3. Presence of a variety of entertainment shows on TV

4. Interactive shows to increase user engagement have helped increase popularity

Weaknesses

1. Frequent repetition of programme reduces frequency of viewing show at prime time

2. Limited reality shows and dramas; and high competition means high brand switching

Opportunities

1. Start online TV channels for viewing as people prefer spending time on internet   
2.Have more variety of programs shown

Threats

1. GECs showing drama and reality shows 
2. Sitcoms don't force viewer to watch show on regular basis such as dramas do.
3.Online movie viewing and dvd rentals

Competition

Competitors

1. Zee Entertainment
2. Star Plus
3. NDTV



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