Kohinoor Broadcasting SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 805
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SWOT Analysis of Kohinoor Broadcasting with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kohinoor Broadcasting

Parent Company

Kohinoor Broadcasting Corporation Ltd

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

Currently engaged in the media and entertainment industry with a particular focus on the TV industry.

STP

Segment

Consumer- TV Watching

Target Group

TV Audience in  India

Positioning

Production of advertisements; TV content, music programmes and certain other entertainment related activities.

SWOT Analysis

Strengths

1. Completed setting up of the earth station that is capable of up-linking 8 TV Channels in Punjab and are focusing on play out station and other infrastructure for broadcasting.
2. Company established a wholly owned subsidiary under the name of Kohinoor Broadcasting Corporation FZE, in Dubai, as its distribution hub in United Arab Emirates.
3. Company is diversifying its portfolio by entering into solar energy sector

4. Expertise in the industry due to an experienced workforce

Weaknesses

1. Brand recognition is lesser than some of the big players in the industry

2. Market share growth is slow due to the presence of many competitors

Opportunities

1. Up-linking Facility could be our another source of income, as we know that a number of TV channels already exist in the

market and many more new channels are trying to enter.
2. Have the capacity to uplink eight channels, these numbers can be increased by adding more equipment in future, however the bandwidth can be a limiting factor.

Threats

1. As the consumer sentiments continue to run low, advertisers are targeting social media rather than traditional media
2. Leading newspapers have been forced to increase the prices of the newspaper as the newspaper’s scrap value has gone up. As

the value of rupee has diminished the newsprint imports have become costlier
3. The advertisers have squeezed their budgets for the print media.

Competition

Competitors

1. NDTV
2. Sri Adhikari Entertainment
3. Zee Entertainment



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