Firefly e-Venture Ltd SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2174
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SWOT Analysis of Firefly e-Venture Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Firefly e-Venture Ltd

Parent Company

HT Media Group

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

Focusses on creating and building brands and businesses in the Internet media space

STP

Segment

Online media

Target Group

Online ventures – job portal application based

Positioning

Firefly combines HT Media’s 84-year old legacy as one of India’s largest and most respected names in the media industry, with the innovation and energy that characterize the Internet space.

SWOT Analysis

Strengths

1. Compelling product ideas and continuous innovations
2. Creative use of design and intuitive user interface
3. Backed by a knowledgeable sales force and customer service

4.Brandslike Hindustantimes.com,Livemint.comDesimartini.com and Shine.com in its portfolio

Weaknesses

1. Online businesses have extremely high competition owing to less entry barriers

2. Still has to increase its brand recall compared to online industry leaders

Opportunities

1. Inorganic - It acquired a social networking website, www.desiMartini.com
2. Shine.com – Job portal is growing at a rapid pace
3. Venturing into retail sector.

Threats

1. Intense competition in online space
2. Heavy funding by VC promoting small players
3. Customer loyalty is a still a question

Competition

Competitors

1. Matrimony.com
2. NDTV Social
3. Naukri.com



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