Madras Talkies SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 591
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SWOT Analysis of Madras Talkies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Madras Talkies

Parent Company

Madras Talkies

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

involved in production of films and television serials, which are distributed all over the world

STP

Segment

TV Serials and Cinema Watching Audience

Target Group

Tamil Cinema watching Audience

Positioning

Contemporary Regional Cinema  on a national platform

SWOT Analysis

Strengths

1. Given several blockbuster hits like Iruvar, Guru, Saathiya and many more movies
2. Most of the movies are launch with high-decible marketing
3. Organizational Background – Mani Ratnam as head brings better quality and experience
4. Tie-ups with Bollywood for the Hindi version of the movie

5. Presence of popular Hindi cinema actors enhances brand image

Weaknesses

1. Failure of big budget movies causes financial strain
2. Relationship with distribution firms are affected due to flop movies and margins.
3. Limited presence pan-India and across the world

Opportunities

1. Tie-ups with companies for better product placement and revenue
2. Alliance with Bollywood production houses for content sharing
3. Tapping the Bollywood talent to work as most of them are hit in regional cinemas.

Threats

1. Entering of politically and financially strong production houses
2. New Demand and Advancement in Technology i.e 3-D films
3. Losing brand equity of Mani Ratnam and non-development of new creative talent.

Competition

Competitors

1. Kavithalaya Productions
2. Modern Theatres
3. AGS Entertainment



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