Vision Cinemas SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 627
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SWOT Analysis of Vision Cinemas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vision Cinemas

Parent Company

Vision Technologies

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

Engages in the film processing business in India.

STP

Segment

Production Houses in India

Target Group

Film processing business of these houses

Positioning

The company involves in lab activities, as well as audio rights acquisition, recording, and sales activities

SWOT Analysis

Strengths

1. It engages in the advertisement, screening, and mobile publicity activities
2. The company involves in lab activities, as well as audio rights acquisition, recording, and sales activities
3. Film processing is an area of expertise for the company

4. Good market reputation and an experienced workforce to carry out the operations

Weaknesses

1. Brand recognition is lesser as compared to the big industry players

2. High cost of business negatively affect profitability is a concern

Opportunities

1. Venturing into film production and TV business
2. Introducing state-of-the-art Japanese technology like competitors mentioned below

3. Tie-ups with bigger players and international companies can boost operations

Threats

1. Low revenues are a concern
2. Formidable Competition from big players like Reliance, Adlabs

3. Unfavorable policies can affect business operations

Competition

Competitors

1. AGS Cinemas Private Limited
2. Mukesh Technologies Private Limited
3. NDTV Worldwide Pvt Ltd.



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