SWOT Analysis of Vision Cinemas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Broadcasting & Cables
Media & Entertainment
Engages in the film processing business in India.
Production Houses in India
Film processing business of these houses
The company involves in lab activities, as well as audio rights acquisition, recording, and sales activities
1. It engages in the advertisement, screening, and mobile publicity activities 2. The company involves in lab activities, as well as audio rights acquisition, recording, and sales activities 3. Film processing is an area of expertise for the company
4. Good market reputation and an experienced workforce to carry out the operations
1. Brand recognition is lesser as compared to the big industry players
2. High cost of business negatively affect profitability is a concern
1. Venturing into film production and TV business 2. Introducing state-of-the-art Japanese technology like competitors mentioned below
3. Tie-ups with bigger players and international companies can boost operations
1. Low revenues are a concern 2. Formidable Competition from big players like Reliance, Adlabs
3. Unfavorable policies can affect business operations
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