Pooja Entertainment and Films Ltd SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 633
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SWOT Analysis of Pooja Entertainment and Films Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pooja Entertainment and Films Ltd

Parent Company

Pooja Group

Category

Broadcasting & Cables

Sector

Media and Entertainment

Tagline/ Slogan

Leading Company in the Indian Film Entertainment Industry

USP

Film Production and allied activities

STP

Segment

Movie buffs and viewers of TV serials/commercials

Target Group

Premium and urban customers in both tier-2 and tier-3 cities

Positioning

Leading Company in the Indian Film Entertainment Industry

SWOT Analysis

Strengths

1. Manufactures and trades in CDs and audio cassettes covers and VCDs of films and songs

2. Pooja group is presently focussed towards Pooja Entertainment and films only

3. Board consists of an optimum combination of executive and

non-executive Directors, who have an in depth knowledge of the business

4. Company complies with the code of conduct of Corporate Governance

5. Gets fees/commission income from films advertisement

6. Carries on business of production, distribution and related

activities of Movies, TV Commercials, TV Serials, etc

Weaknesses

1. Brand name is limited as compared to big industry players

2. Company has not raised any money by public issue

3. Involves too much capital expenditure

Opportunities

1. Indian film industry is considered to be the largest film industry in the world in terms of films produced and released every year

2. The opening of the film industry to foreign investment coupled with the granting of industry status to this segment has had a favourable impact

3. Increasing corporatization of the film production sector

4. Rapid growth of multiplexes

5. Emergence of the Indian middle class with greater earning power and higher disposable income

6. Reach out to wider audience base through more marketing and

advertising

Threats

1. Indian box office is seasonal in nature

2. Piracy continues to dampen the growth and reduces the revenue of

the producers

3. Intense rivalry amongst competitors

4. Taste of viewers / audience of entertainment industry may undergo changes with changing times

5. High Entertainment tax also affects the revenue to some extent

Competition

Competitors

1. Zee Entertainment

2. Eros International

3. Hinduja Ventures

4. Global Films



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