Raj Television Network Ltd SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 738
Advertisements

SWOT Analysis of Raj Television Network Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Raj Television Network Ltd

Parent Company

Raj Group

Category

Broadcasting & Cables

Sector

Media and Entertainment

Tagline/ Slogan

The People’s Channel

USP

Diverse offerings in news, music and entertainment capability in delivering high quality programming to audiences in India and to the South Asian community across the region

STP

Segment

TV viewers of music and dance, entertainment and information, film and fantasy in South Asia.

Target Group

Programs appealing not just to South Indian viewers in urban and rural India but also to those outside India

Positioning

Provides leading and competitive channel in India with high quality programming in multilingual Indian languages

SWOT Analysis

Strengths

1. Raj TV Network ensures that the programming mix appeals to people of all ages, of all backgrounds making it truly a People's Channel

2. Raj TV Network delivers the channels in multilingual Indian languages

3. Has close interaction with the local market

4. Strong commitment to content development

5. Network has built up a library of some of the best in Tamil And Telegu films

6. Diverse offerings in news, music and entertainment

7. Capitalised on the increasing demand for news that is unbiased, timely and accurate

8. Company has also tied up with Bharati Airtel for beaming its channel through IPTV platform

Weaknesses

1. Market share is lesser as compared to big international and national industry players

2. High level of expenditure involved in creation/acquisition of content and development of artistes

3. Involves too much capital expenditure

Opportunities

1. Additional subscription revenue from pay channel segment

2. New distribution platforms like DTH and IPTV will only increase the subscriber base and push up subscription revenues

3. Massive international presence of Indian film industry

4. Indian Radio and Animation industry is emerging fast

5. Use internet as a medium

6. Indian Entertainment & Media (E&M) industry has out-performed the Indian economy and is one of the fastest growing sectors

7. Enter into domain of film production and distribution of movie

8. Reach Tamil population residing across the globe in countries that includes Middle East, Malaysia, Singapore, UK and US

Threats

1. Inflated costs of TV Programs during prime time

2. Reduction in TV viewers due to piracy

3. Intense rivalry amongst competitors

4. Publication industry is overcrowded

5. High Entertainment tax also affects the revenue to some extent

6. Cyclical or seasonal fluctuations in the operating results

Competition

Competitors

1. Zee Entertainment

2. ETC Network

3. Creative Eye

4. Sun TV Network



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: