Saregama India Ltd SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1476
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SWOT Analysis of Saregama India Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Saregama India Ltd

Parent Company

RPG Group

Category

Broadcasting & Cables

Sector

Media and Entertainment

Tagline/ Slogan

Soul of India

USP

Become a significant film production house, with content aimed at Indian consumers both in the country and around the world

STP

Segment

Music Audio business, Publishing and new media, Films business, TV software, Home video and publications business

Target Group

Production houses, Music Directors, Musicians, Listeners, small time retail music stores, online music stores and artist management

Positioning

Saregama has evolved into one of India's premier entertainment content companies by creating strong inroads into the production of cinema and television content, digital retailing, aggregation, radio programming and events.

SWOT Analysis

Strengths

1. Acquired four reputed South Indian music labels – Sangeetha, Sargam, Pyramid and Sea Records.

2. Saregama is one of the oldest and the largest record label in India

3. Saregama has an inventory of more than 70000 songs and 600 cassettes and CDs

4. Custodian of nearly half of all music ever recorded in India

5. Saregama provides the largest music repertoire across all genres and languages

6. Bands and Artists under Saregama umbrella

7. Purchased tracks remain in the cloud

8. Saregama now offers its consumer the opportunity to purchase albums online

Weaknesses

1. Intense competition means scope for market expansion is limited

2. Involves too much capital expenditure

Opportunities

1. Increased revenue through electronic downloads and ringtones in music industry

2. Indian television industry is likely to own 41% share in Indian advertising sector

3. Massive international presence of Indian film industry

4. Indian Radio and Animation industry is emerging fast

5. Generate publicity by giving away old tracks/single track from new albums under a CC license

6. Subscription based streaming services

7. Create platform to distribute merchandise

8. Expand its network of music, Get consumers to collaborate

Threats

1. Inflated distribution costs

2. Reduction in volumes due to piracy

3. Intense rivalry amongst competitors

4. Publication industry is overcrowded

5. High Entertainment tax also affects the revenue to some extent

6. High cost of acquisition of rights

7. Lacklustre performance of the film industry

8. Unorganised or unbranded music stores contribute a majority share of the music sales

Competition

Competitors

1. Zee Entertainment Enterprises Ltd

2. Eros International Media

3. UTV Software Communications Ltd

4. Inox Leisure Ltd



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