Toys R Us SWOT Analysis
Toys R Us is one of the leading brands in the media & entertainment sector. Toys R Us SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Toys R Us:
Quick Glance:
Toys R Us Strengths
- Took over big brands like Fao Schwarz
- Strong brand presence due to its history
- Excellent worldwide distribution due to physical presence in 35 countries all over the world
- The store has toys from all the best brands and a collection of exclusives as well
- Excellent global brand recognition and market value
Above are the strengths in the SWOT Analysis of Toys R Us. The strengths of Toys R Us looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Toys R Us Weaknesses
- Given the consumer shift towards online stores, the company may be at a cost-disadvantage in the future
- The company has limited global penetration especially in big emerging economies
These were the weaknesses in the Toys R Us SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Toys R Us Opportunities
- Given its current product range, the company can further expand into the collectibles space through tie-ups
- The company can leverage
- To enter the party-organization space
Above we covered the opportunities in Toys R Us SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Toys R Us Threats
- Threat from all the online stores offering the same products at a lower price
- The toys are expensive as compared to many other substitutes
- The company is highly dependent on its suppliers
The threats in the SWOT Analysis of Toys R Us are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Toys R Us SWOT analysis.
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About Toys R Us
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Toys R Us Overview | |
|---|---|
| Parent Company |
Toys’R’Us |
| Category |
Toy Brands & Manufacturers |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Large range of toys from different reputed brands |
| Toys R Us STP | |
| Segmentation |
Kids and children toys |
| Target Market |
Kids, children and teenagers from the upper middle and upper class |
| Positioning |
One-stop solution for toys |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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