Toys’R’Us SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 3720
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SWOT Analysis of Toys’R’Us with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toys’R’Us

Parent Company

Toys’R’Us

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Large range of toys from different reputed brands

STP

Segment

Kids and children toys

Target Group

Kids, children and teenagers from the upper middle and upper class

Positioning

One-stop solution for toys

SWOT Analysis

Strengths

1.Took over big brands like Fao Schwarz

2.Strong brand presence due to its history

3.Excellent worldwide distribution due to physical presence in 35 countries all over the world

4.The store has toys from all the best brands and a collection of exclusives as well

5. Excellent global brand recognition and market value

Weaknesses

1.Given the consumer shift towards online stores, the company may be at a cost-disadvantage in the future

2.The company has limited global penetration especially in big emerging economies

Opportunities

1.Given its current product range, the company can further expand into the collectibles space through tie-ups

2. The company can leverage

3.To enter the party-organization space

Threats

1.Threat from all the online stores offering the same products at a lower price

2.The toys are expensive as compared to many other substitutes

3.The company is highly dependent on its suppliers

Competition

Competitors

1.Toy Wizard

2. Hasbro

3. Fisher-price



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