Tyco Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 921
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SWOT Analysis of Tyco Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tyco Toys

Parent Company

Mattel Inc.

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

One-time market leader in electric racing

STP

Segment

Toy Brands & Manufacturers

Target Group

Age 5-16 years children from the upper middle class

Positioning

Specialized replicas and collector’s item

SWOT Analysis

Strengths

1.Specialized long-time manufacturer of die-cast replicas. Some of these have now turned into collector’s items

2.Strong brand name due to presence for the last 60 years

3. The company was a market leader in the electric car racing industry at one point of time

4.The company did well to diversify its product portfolio through inorganic growth

Weaknesses

1.The company no longer exists and has been taken over by Mattel

2.The sub-brands of the company have been broken up and sold to different companies

3.A one-time big brand is now a small product division of Mattel Inc.

Opportunities

1.To leverage the Tyco brand name and enter the video game market

2.To expand into markets outside the USA

3.Increase the number of Tyco products as a part of Mattel

Threats

1.Applications on electronic devices are replacing the craze for electronic cars and trucks

2.The toys are expensive as compared to many other substitutes

3.The popularity of motor-run cars is declining

Competition

Competitors

1. Ertl Company

2. Odyssey Toys



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