Little Laureate SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 987
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SWOT Analysis of Little Laureate with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Little Laureate’

Parent Company

Little Laureate Inc

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

--

USP

CD/DVD collection for children

STP

Segment

Children

Target Group

Age 0-9 years

Positioning

Educational CDs/DVDs

SWOT Analysis

Strengths

1.Unique product offering in terms of educational CDs/DVDs when it started

2.Excellent brand image due to recognition by Parent magazines

3.the company has high quality and dependability due to recognition by National Parent Councils

4.The company has done well to build its brand recall by developing its own characters for in-house usage

Weaknesses

1. High prices of toys with further investment on applications

2.No penetration into Asian markets

3.No products for children above the age of 9

Opportunities

1.To enter the computer education space leveraging on its current capabilities

2.To venture into more advanced videos for older children

3.To tie up with cable network providers to broadcast educative shows

Threats

1. The number of educational channels on TV is increasing

2. Tablet applications pose a threat.

3.Threat from other developers coming up with similar concepts at lower costs is high

Competition

Competitors

1. Discovery toys

2. Coleco



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