Play Along Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 956
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SWOT Analysis of Play Along Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Play Along Toys’

Parent Company

Jakks Pacific

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan


USP

Licensed producer of figures based on celebrities

STP

Segment

Kids and Adults

Target Group

Celebrity doll enthusiasts

Positioning

Collectors brand

SWOT Analysis

Strengths

1.One of the most trusted brand-names in the toy-maker world

2. The brand was one of the first to come out with dolls based on pop stars and sports celebrities

3.Excellent distribution due to recent takeover by Jakks Pacific

4.Revamps products based on the current fad regularly

Weaknesses

1.The company has been acquired by Jakks Pacific which may lead to reduced focus

2.The company depends on a lot of licenses to produce the toys

3.Production is outsourced to China. This may create a duplicates market easily which could cause brand-dilution

Opportunities

1. To enter celebrity spaces that are untouched as yet like TV series

2.Start exclusive release of collectible action figures under the “Play Along Toys” brand name

3.Expand the toy collector craze to other countries and leverage this.

Threats

1. Threat due to the virtual gaming alternatives that are eating the toy market share

2.A very high rate of duplication in Chinese markets

3.High dependence on other firms for license sharing and manufacturing

Competition

Competitors

1.Bowen Design

2. Galoob



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