Shinanda Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1020

SWOT Analysis of Shinanda Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Shinanda Toys’

Parent Company

Operation Bootstrap, Inc.


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan



Ethnically correct dolls




Target Group

Boys and Girls (4-14 years)


Targeted towards young children who belong to different groups

SWOT Analysis


1. A very well-recognized brand-name in dolls with a history of over 40 years

2. The company produces a new collection of dolls for every season of the year and some of them are also based on festivals
3.  The company was the first to produce ethnically-correct dolls

4. Inorganic expansion into the board game area by acquisition


1Lack of distribution channels


1.To revive the brand name and produce dolls of new icons

2.To sell the old Ideal dolls in small quantities as collectibles

3.To enter the licensed merchandising space


1. Competition from other doll-makers of the same era that have already established themselves and have continued the brand name.

2.The doll-market is depleting due to the addition of several innovative electronic gadgets

3.There are similar named brands currently in the same toy category which would make differentiation difficult for consumers



1. Toys R Us
2.Azrak Hamway
3.Build-a-bear Workshop


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