ESPN SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 7095
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SWOT Analysis of ESPN with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ESPN

Parent Company

ESPN and Star TV

Category

Sports TV Channels

Sector

Media and Entertainment

Tagline/ Slogan

The world wide leader in sports

USP

Right for English Premier League and major cricket tournaments in Asia

STP

Segment

Male sports enthusiasts

Target Group

18-30 male middle and upper class

Positioning

The best in sports entertainment

SWOT Analysis

Strengths

1. Popular brand name
2.Showcases big sports events
3.Quality Content
4.ESPN Sports Center News is a big names in itself

Weaknesses

1.Price of individually viewing channel is high
2.People watch ESPN only when there is some live event
3. Issues with local cable operators

Opportunities

1.Tieups with more sports events
2. Local Language content for domestic markets

Threats

1.Threat from different sports channels
2. Threat from growing interest in smaller duration games like IPL, EPL etc which finish early so fewer views.

Competition

Competitors

1.Star Sports
2.Ten Sports
3.Sky Sports



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