Posted in Media & Entertainment, Total Reads: 1940
SWOT Analysis of Ten Sports with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Zee Entertainment Enterprises
Sports TV Channels
Media and Entertainment
Feel the rush
Broadcasting rights for Champions League football and cricket tournaments in Asia
Male sports enthusiasts
18-30 male middle and upper class
Ten sports gives its viewers the adrenaline rush in sports
1. Popular brand name 2.Showcases big sports events 3. Got Rights for UEFA Champions League 4.Hsa rights for showcasing some major cricket tournaments
1.Price of individually viewing channel is high on various DTH Packages 2. Low Quality Fillers while no live content is being served 3. Cricket matches shown have a limited audience 4.Weaker branding as compared to ESPN and Star Sports
1.Tieups with more sports events 2. More Global Content
1.Threat from different sports channels 2. Quality not as good as ESPN STAR 3.Threat from online live streaming of matches
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