Ten Sports SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2048
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SWOT Analysis of Ten Sports with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ten Sports

Parent Company

Zee Entertainment Enterprises

Category

Sports TV Channels

Sector

Media and Entertainment

Tagline/ Slogan

Feel the rush

USP

Broadcasting rights for Champions League football and cricket tournaments in Asia

STP

Segment

Male sports enthusiasts

Target Group

18-30 male middle and upper class

Positioning

Ten sports gives its viewers the adrenaline rush in sports

SWOT Analysis

Strengths

1. Popular brand name
2.Showcases big sports events
3. Got Rights for UEFA Champions League
4.Hsa rights for showcasing some major cricket tournaments

Weaknesses

1.Price of individually viewing channel is high on various DTH Packages
2. Low Quality Fillers while no live content is being served
3. Cricket matches shown have a limited audience
4.Weaker branding as compared to ESPN and Star Sports

Opportunities

1.Tieups with more sports events
2. More Global Content

Threats

1.Threat from different sports channels
2. Quality not as good as ESPN STAR
3.Threat from online live streaming of matches

Competition

Competitors

1.Star Sports
2.ESPN
3.Sky Sports


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