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SWOT Analysis of Star Plus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Satellite Television Asia Region (STAR) News Corporation
Entertainment TV Channel
Media and Entertainment
Rishta Wohi, Soch Nayi
High quality and largest number of shows for entire family
Upper and Middle Class, Mega cities
The same legacy with a modern feel
1. Early start as english entertainment channel later became Indian 2. Highly popular in GEC category 3. Shows popular movies 4. HD quality 5. Official channel page 'startv.in' showing all episodes 6. Has special channel 'Star Utsav' to give viewer pleasure of watching old star plus shows again 6. Had legacy of awesome 'once in a week show' eg. 'Ji Pradhan Mantri Ji' etc.
1. Unable to convince viewer that purpose of some shows is to target 'social issues' as shown in disclaimer 2. Started loosing market share after not been able to get show such as KBC 3. Unnecessary importance is given to TRP
1. Can make reality shows targeting upcoming singers 2. Can make programmes for children 3. Focus on what viewer wants to see and not what channel want to show
1. Loosing market share because of new GECs. Eg.Colors 2. High importance given to TRP ratings prohibit channel itself to think against the stream and to start something different (ie. Need to introduce new programmes not based on reality show)
1. Colours 2. Zee TV 3. Sony 4. SAB 5.News Channels in Prime Time (7-9:30) 6. Regional GECs
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