Star Plus SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 3381
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SWOT Analysis of Star Plus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Star Plus

Parent Company

Satellite Television Asia Region (STAR) News Corporation

Category

Entertainment TV Channel

Sector

Media and Entertainment

Tagline/ Slogan

Rishta Wohi, Soch Nayi

USP

High quality and largest number of shows for entire family

STP

Segment

Upper and Middle Class, Mega cities

Target Group

Housewives, Family

Positioning

The same legacy with a modern feel

SWOT Analysis

Strengths

1. Early start as english entertainment channel later became Indian
2. Highly popular in GEC category
3. Shows popular movies
4. HD quality
5. Official channel page 'startv.in' showing all episodes
6. Has special channel 'Star Utsav' to give viewer pleasure of watching old star plus shows again
6. Had legacy of awesome 'once in a week show' eg. 'Ji Pradhan Mantri Ji' etc.

Weaknesses

1. Unable to convince viewer that purpose of some shows is to target 'social issues' as shown in disclaimer
2. Started loosing market share after not been able to get show such as KBC
3. Unnecessary importance is given to TRP

Opportunities

1. Can make reality shows targeting upcoming singers
2. Can make programmes for children
3. Focus on what viewer wants to see and not what channel want to show

Threats

1. Loosing market share because of new GECs. Eg.Colors
2. High importance given to TRP ratings prohibit channel itself to think against the stream and to start something different (ie. Need to introduce new programmes not based on reality show)

Competition

Competitors

1. Colours
2. Zee TV
3. Sony
4. SAB
5.News Channels in Prime Time (7-9:30)
6. Regional GECs


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