Posted in Media & Entertainment, Total Reads: 5142
SWOT Analysis of HBO with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Home Box Office Inc. (Time Warner)
Entertainment TV Channel
Media and Entertainment
Its not TV, Its HBO; It's More Than You Imagined. It's HBO
Home Box Office with latest hollywood movies
Upper and Middle Class, cities
Youth between 15-35
New hollywood movies on your TV
1. Latest hollywood blockbusters 2.HBO is broadcasted in over 150 countries 3.HBO has also been actively involved in merchandising 4. It features motion pictures and original series, along with made-for-cable movies and documentaries, boxing matches, and occasional stand-up comedy and concert specials.
1.Broadcasting issues 2.Censor boards often have issues with content shown 3.Local cable operators create problems 4. Price of watching these channels individually is high
1.Start online TV channels for viewing as people prefer spending time on internet 2.Create mobile applications for viewing
1. People watching movies online 2.Movie rental stores 3 .Pirated movies 4.Local cable channels
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