HBO SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 5038
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SWOT Analysis of HBO with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

HBO

Parent Company

Home Box Office Inc. (Time Warner)

Category

Entertainment TV Channel

Sector

Media and Entertainment

Tagline/ Slogan

Its not TV, Its HBO; It's More Than You Imagined. It's HBO

USP

Home Box Office with latest hollywood movies

STP

Segment

Upper and Middle Class, cities

Target Group

Youth between 15-35

Positioning

New hollywood movies on your TV

SWOT Analysis

Strengths

1. Latest hollywood blockbusters
2.HBO is broadcasted in over 150 countries
3.HBO has also been actively involved in merchandising
4. It features motion pictures and original series, along with made-for-cable movies and documentaries, boxing matches, and occasional stand-up comedy and concert specials.

Weaknesses

1.Broadcasting issues 
2.Censor boards often have issues with content shown 
3.Local cable operators create problems 
4. Price of watching these channels individually is high

Opportunities

1.Start online TV channels for viewing as people prefer spending time on internet 
2.Create mobile applications for viewing

Threats

1. People watching movies online 
2.Movie rental stores  3
.Pirated movies
4.Local cable channels

Competition

Competitors

1. Star Movies
2. UTV Action
3. WB
4.PIX
5.MGM



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