Star Movies SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2052
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SWOT Analysis of Star Movies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Star Movies

Parent Company

STAR TV and Fox International Channels

Category

Entertainment TV Channel

Sector

Media and Entertainment

Tagline/ Slogan

Come Home To The Stars

USP

Latest Hollywood movies

STP

Segment

Upper and Middle Class, cities

Target Group

Youth between 15-36

Positioning

A place where movies of all the favorite film stars is available

SWOT Analysis

Strengths

1. Broad casted in countries like China, Hong Kong, Indonesia, India, Philippines, Middle East, Malaysia, Singapore, Thailand, Sri Lanka
2.Latest Hollywood movies
3.Star Movies is available in HD and has movies on demand

Weaknesses

1.Broadcasting issues 
2.Censor boards often have issues with content shown 
3.Local cable operators create problems 
4. Price of watching these channels individually is high

Opportunities

1.Start online TV channels for viewing as people prefer spending time on internet 
2.Create mobile applications for viewing

Threats

1. People watching movies online 
2.Movie rental stores 
3.Pirated movies 
4.Local cable channels

Competition

Competitors

1. HBO
2. UTV Action
3.WB
4.PIX
5.MGM

 


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