Posted in Media & Entertainment, Total Reads: 2239
SWOT Analysis of Star Movies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
STAR TV and Fox International Channels
Entertainment TV Channel
Media and Entertainment
Come Home To The Stars
Latest Hollywood movies
Upper and Middle Class, cities
Youth between 15-36
A place where movies of all the favorite film stars is available
1. Broad casted in countries like China, Hong Kong, Indonesia, India, Philippines, Middle East, Malaysia, Singapore, Thailand, Sri Lanka 2.Latest Hollywood movies 3.Star Movies is available in HD and has movies on demand
1.Broadcasting issues 2.Censor boards often have issues with content shown 3.Local cable operators create problems 4. Price of watching these channels individually is high
1.Start online TV channels for viewing as people prefer spending time on internet 2.Create mobile applications for viewing
1. People watching movies online 2.Movie rental stores 3.Pirated movies 4.Local cable channels
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