Sony Set Max SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2444
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SWOT Analysis of Sony Set Max with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sony Set Max

Parent Company

Multi Screen Media Private Limited

Category

Entertainment TV Channel

Sector

Media and Entertainment

Tagline/ Slogan

Deewana Bana de

USP

Indian Premier League right and Bollywood movies

STP

Segment

Bollywood Movies

Target Group

15+ population

Positioning

Crazy about Hindi movies

SWOT Analysis

Strengths

1. Popular Hindi movies
2. Indian Premier League
3. Whole week dedicated to particular star
4. Short ad breaks
5. Dubbed south Indian movies
6. Dubbed English movies

Weaknesses

1. Large sized on-screen advertisements during movies
2. Frequent repetition of dubbed south Indian movies
3. Very few dubbed english movies in collection

Opportunities

1. Can associate a week for particular category of movies 
2.Start online TV channels for viewing as people prefer spending time on internet

Threats

1. Other channels gain market share back after IPL
2. Frequent repetition of movies reduces viewership
3.Online movies on internet and dvd rentals

Competition

Competitors

1. Filmy
2. Star Gold
3. Zee Cinema
4.UTV Movies
5. UTV Action



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