SAB TV SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1812
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SWOT Analysis of SAB TV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SAB TV

Parent Company

Multi Screen and Media Private Limited

Category

Entertainment TV Channel

Sector

Media and Entertainment

Tagline/ Slogan

Kyun Ki… Asli Maza SAB Ke Saath Aata Hai

USP

Entertaining family sitcoms

STP

Segment

Family entertainment

Target Group

Middle class - whole family, individuals

Positioning

Sitcoms that can be enjoyed with whole family

SWOT Analysis

Strengths

1. Being GEC it is still different from all other GECs
2. Humorous dailies
3. Good old bollywood movies
4. Official channel on YouTube showing broadcasted episodes

Weaknesses

1. Frequent repetition of programme reduces frequency of viewing show at prime time
2. Unlike daily soaps, sitcoms may be watched on convenience
3. Lack of reality shows and dramas

Opportunities

1. Start online TV channels for viewing as people prefer spending time on internet  
2.Have more variety of programs shown

Threats

1. GECs showing drama and reality shows
2. Sitcoms don't force viewer to watch show on regular basis such as dramas do
3.Online movie viewing and dvd rentals

Competition

Competitors

1.Star Plus
2. Sony
3. Zee TV
4. Colors
5. Regional GECs



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